Brand

Logos, wordmark, colours, type.

Everything you need to talk about minidesk accurately. Drop the logo in, keep the wordmark, leave the colours alone.

Type

Fredoka

Display · titles · menu · buttons

Inter

Body · descriptions · paragraphs

Palette

Paper

#F7F6F3

Raised

#FFFFFF

Sunken

#F1F0EC

Ink

#141414

The marketing skin is monochrome by design. The only colour anywhere on a public page is the mascot in the photo or the illustration — every other surface stays silent so the picture carries the eye.

How to use the mark

  • Use the logo on backgrounds with enough contrast to keep the mark legible.
  • Leave a margin of clear space around the mark equal to the height of the droplet.
  • Do not recolour, skew, rotate, or add drop shadows / glows to the logo.
  • Do not place the logo on busy imagery. The mark is the focal point, not a watermark.