An open brand guideline book on a clean designer desk during golden hour, with the coral-terracotta marketer mascot standing on the open book as if presenting it.

Brand

Logos, wordmark, colours, type.

Everything you need to talk about minidesk accurately. Drop the logo in, keep the wordmark, leave the colours alone.

The mark

minidesk markminidesk
Download logo (PNG)Favicon (SVG)

Type

Fredoka

Display · titles · menu · buttons

Inter

Body · descriptions · paragraphs

Palette

Paper

#F7F6F3

Raised

#FFFFFF

Sunken

#F1F0EC

Ink

#141414

The marketing skin is monochrome by design. The only colour anywhere on a public page is the mascot in the photo or the illustration — every other surface stays silent so the picture carries the eye.

How to use the mark

  • Use the logo on backgrounds with enough contrast to keep the mark legible.
  • Leave a margin of clear space around the mark equal to the height of the droplet.
  • Do not recolour, skew, rotate, or add drop shadows / glows to the logo.
  • Do not place the logo on busy imagery. The mark is the focal point, not a watermark.